Creating an event page on Facebook can both help spread awareness and send reminders for your Gathr Screening. Think of your Facebook Event Page as your central point of communication with all potential guests. Not only do Event Pages help you track interest in your event via its RSVP function, but it also lets you speak directly to anyone who has marked "Interested, Going, or Maybe" by sending them a personal notification every time you post on the page.
When creating your Facebook Event page, keep in mind two important details:
- Change the filter in the top right corner from "Private Event" to "Public Event," so that anyone can see and share your event page
- Make sure to be explicit in the description section of the Event Page on how ticketing works. Remember, all tickets can only be purchased online and in advance from your Gathr Screening Link before a deadline. A Gathr Screening is different from a typical box office experience, as they are private screenings that are open to the public.
I have just created my Facebook Event Page, now what?
You have just started to utilize a useful promotional tool! Now, here are some tips to help you use it as efficiently as possible:
- Invite everyone in your friends list — you never know who might be interested in seeing this film, so cast a broad net.
- Post regularly! If you realize a popular time of day on Facebook that your friends post during, take note and update them during that window. Let them know how your event is tracking, and how close you are to your goal.
- Keep it entertaining! It doesn't have to be strictly business, but keep it on-topic. If you haven't already, post the trailer, or share why this film is a "must-see."
- Respond to your guests. Whether they are asking questions or expressing interest, showing people that you're listening is important-a like or comment can go a long way!
- Don't oversell: while it is important to keep your guests updated on the progress of your screening goal, it is important to have a balance of content.